Neuro Branding And Product Management

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In a nutshell

Neurobranding starts off from the premise that a brand is a memory in the customer’s mind. This memory is fueled or dampened by various stimuli such as:

Visual association – Scent association – Auditory association – Taste association – Emotional association.

Building and or reinforcing your brand in such a way so as to activate the memory recall of your customers to drive the buy decision is the fundamental role of your brand specialist. Neurobranding is all about harnessing the knowledge of how strong associations are made, how are habits created and reinforced, how are habits broken and how are brands stamped in the mind of customers.


In the 60s the average consumer had a 34% retention of the brand they would see on a TV advert. Nowadays the retention has dropped to 2%. Make a test and try to remember a compelling advert that you have seen on TV last night or a striking online banner you have seen within the last 24 hours.

The reason why nothing comes to mind is simply because our brains have evolved to ignore the 100s of thousands of company who are trying to grab our attention on a daily basis.

In this messaging cluttered world whereby everyone has something to say, to offer and to sell. It is a matter of survival for you to be able to catch the attention of your target group at the right time and within the right context in order to be able to influence the purchase.

Workshop anatomy​

Duration: 4 days​

Methodology: Action Learning, Experiential Learning, Neuro assessment, Case Study, Real Life Application.

No of Participants: 12 participants ​

Who should attend:​
Brand Managers, Brand specialists, Product Managers, Marketers, B2B sales executives, Retail Managers, Online Marketers, Product Executives.

Topic Keywords​

Somatosensory Markers, Attention focus, Segmentation, Neuro Profiling, Brain Circuitry and chemistry, Emotions and decisions making, Learning and memory, Heuristics and decision making, Memory Recall.