Neuro Marketing


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In a nutshell

The study of what drives customers to make certain choices; understanding why a customer chooses a brand over another or a product over another.

The answer to these questions are the main premises of neuromarketing.

In simple terms it is the cross over between neuroscience and marketing, it is the attempt to unlock the mysteries of the brain in order to unveil what drives consumer behaviours.

Why?

It is common belief that technology is the main driver of progress and the shaper of societies and organisations, that technology is making the world become one global village. The real insight is that behavioral evolution is the shaper of tomorrow’s market, society and world.

Having the ability to tap into the hearts and minds of your customers will ensure your survival, growth and prosperity. Neuromarketing is the discipline that enables you to do just that.

Workshop anatomy​

Duration: 3 days​

Methodology: Action Learning, Experiential Learning, Neuro assessment, Case Study, Roleplay, coaching.

No of Participants: 12 participants ​

Who should attend:​
Marketing executives, Marketing Managers, Brand Managers, Marcom managers and executives, Insights Marketers, Product managers, Business development executives and managers, Functional Managers.

Topic Keywords​

Segmentation, Neuro Profiling, Brain Circuitry and chemistry, Emotions and decisions making, Attention focus, Learning and memory, Heuristics and decision making.