Neuro Shopper Marketing


neuro shopper marketing icon- neuro shoppermarketing page

In a nutshell

Shopping is the modern equivalent of hunting and gathering. Just like our ancestors we are very much motivated by dopamine when we are out looking for a “ good deal”.

Interestingly as was the case for our ancestors the same senses linked to the same brain regions and circuitry as are activated when we shop today. We navigate shopping malls, retail outlets and supermarkets with our sense of (sight, touch, smell, taste and hearing).

Over 90% of that information computation and decision making is happening at the subconscious level.

Why?

In order to know which shopper/ retail marketing tactic is most effective we have first to understand how is the shopper stimulated.

It is imperative to know what is going on inside the customer’s mind (at a biological level) when he/she is presented with a discount, is asked to taste a sample in a supermarket, hears a genre of music in a clothing store or smells certain aromas in a  shoe outlet.

Only then can a marketer truly measure the effectiveness of his/her marketing efforts.

Workshop anatomy​

Duration: 3 days​

Methodology: Action Learning, Experiential Learning, Neuro assessment, Case Study, Roleplay, Application on real work scenario.

No of Participants: 12 participants ​

Who should attend:​
Brand Managers, Brand specialists, Product Managers, Marketers, Category managers, Omni channel managers, Store managers.

Topic Keywords​

Recall and Emotion, Neurons that fire together wire together, somatosensory marketing, Attention focus, Brain Circuitry and chemistry, Emotions and decisions making,, Learning and memory, Heuristics and decision making, Zero moment of truth, Impulse buying.